Elaborate

2021 – Current

Elaborate is an early-stage, stealth startup moving a million miles a minute in our mission to redesign the lab testing experience. Started by an ex-Oscar exec and funded by some of the most iconic investors and entrepreneurs, we are building software that acts as an intermediary between doctors and their patients. We integrate with doctors’ EMRs and analyze patient data with our proprietary clinical insights engine, providing a guided, innovative health experience unlike anything seen before in the market. Elaborate was founded by a health-tech executive with early / founding experience at both Oscar and Parsley Health, with teammates and investors from fast-growing, successful health and consumer businesses including Pillpack, GoodRx, Behance, Flatiron School, Advantia Health, and Greenhouse.

Zocdoc

2021 – 2021

Zocdoc is the tech company at the beginning of a better healthcare experience. Each month, millions of patients use Zocdoc to find in-network neighborhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out their paperwork online, and more. Responsible for building out the revenue and sales lab teams, testing and implementing incremental revenue opportunities for Zocdoc. Tasked with creating a framework and process for Sales Lab and Revenue teams to define, test, launch, and scale top GTM initiatives. Trained pre-sale and post-sale teams on how to sell new products/ promotions, pilot new pricing structures, as well as additional ongoing sales strategies. Created a sales testing framework for the rollout of new products piloted, improving Zocdoc’s operating efficiency and product offering. Launched sprints on top sales initiatives to test products scalability and profitability and create GTM strategies. Created content such as product and sales playbooks, email and call scripting, tracking and documentation, and ongoing training decks/ materials. Worked across functions to develop strategies around new product offerings. Also Designed compensation and recognition programs to reward and incentive teams.

Fooda

2017 – 2021

Fooda is a workplace food program people love and look forward to every day. We scour the streets for the best food trucks, trendy restaurants, and hidden-gem mom and pops. Making the connection between them and people who appreciate their food is our passion. Hired to launch 1st new market in the US. Responsible for complete operations of Texas market including sales, budgeting, operations, partner relations, client relations, government relations, and hiring/recruiting/building a team. Ran a P&L business that grew from $0 to $50 min ARR in less than three years. Grew business to profitability 6 months ahead of schedule (in month 10) and maintained profitability for all 5 years. Built a team of 50 FT and PT employees across all functions. Managed a market with over 4000 events per month, 200 clients, and 210 restaurants. Also responsible for building and growing channel partnerships locally and mentor other new markets to aid in their growth (Phoenix, Houston, Boston, Austin, San Antonio, and Atlanta). Was also an integral part in creating and passing an amendment in the Texas State Legislature related to the current Texas Health Code.

Lanyon (acquired by Cvent)

2015–2017

Lanyon Solutions, Inc. was a privately owned, software-as-a-service company that provided cloud-based software to manage meetings, events and travel. Recruited, hired, trained, and deployed a team of 50 Strategic Account Executives in North America. Created new territory alignment, segmentation, and sales targets to optimize sales coverage and performance. Worked with Marketing team to optimize in bound lead conversion, increasing conversion rates by 120%. Partnered with HR to identify gaps in the recruitment process increasing overall candidates and conversion rate by 200%. Developed a new sales training curriculum aimed at shortening the learning curve & increasing goal attainment.